September 29, 2010

witness...the future of fashion...

Gareth Pugh did not show this season...
he did this instead... 


innovative use of video...
never seen it done this well before...ground breaking work...




Gareth Pugh S/S 2011 Collection - Director: Ruth Hogben from SHOWstudio on Vimeo.

*also calls into question what it means to be a model...
it seems, in some cases, dancers would be more appropriate to showcase the clothing...